MEDAN | INDATANEWS.COM – The "IM3 Pasti Simpel" program by Indosat Ooredoo Hutchison has gained significant attention across Sumatra, attracting tens of thousands of participants. Designed with a simple entry mechanism, appealing prizes, and strong relevance to everyday digital needs, the campaign reflects IM3's commitment to delivering customer appreciation with real value.
Running from February to April 2026, the program recorded more than 47,000 participants, marking an increase of over 100 percent compared to the previous period.
Participation Doubles as Customer Engagement Soars
EVP Head of Circle Sumatra at
Indosat Ooredoo Hutchison, Agus Sulistio, emphasized that the initiative was tailored to customer expectations for simplicity and meaningful engagement.
"Through the IM3 Pasti Simpel program, we aim to provide tangible appreciation for our customers in Sumatra. The participation process is intentionally simple, closely aligned with daily habits, and designed to deliver a positive experience from start to finish. The growing enthusiasm shows that customers are not only seeking easy digital services but also meaningful value-added experiences," he said.
IM3 PASTI SIMPEL CAMPAIGN: The
Indosat Ooredoo Hutchison program attracted more than 47,000 participants across Sumatra, offering attractive prizes such as electric scooters and digital devices. (PHOTO: Doc. Indosat IOH)
Attractive Prizes Drive High Participation RatesThe campaign offered a range of attractive prizes, including:
3 iBaik S-1000 electric scooters3 ASUS Vivobook 14 laptops3 Nintendo Switch 2 consoles3 Sony Pulse Elite PlayStation headsetsThese rewards helped boost engagement and participation significantly. The winner selection process was broadcast transparently via a live stream on the official Instagram account @im3sumatra on April 30, 2026.
Winners Announced Across Three Cities in SumatraThe main winners came from different regions across Sumatra: Shelsha Adelia from Binjai (North Sumatra), Aricassanova from Padang (West Sumatra), and Agung from Metro (Lampung).
Shelsha Adelia expressed her surprise after winning an electric scooter.
"I joined simply because it was very easy. When I found out I had won, I was completely shocked. I never expected that such a simple participation could lead to such a big prize. Thank you to Indosat and IM3. I hope programs like this continue for customers in Sumatra," she said.
The initiative is part of the #LebihBaikIndosat campaign, through which
Indosat Ooredoo Hutchison aims to make digital services simpler, more engaging, and more valuable. Customers are encouraged to follow future program updates via Instagram @im3sumatra.
(IDNC)REPORTER: Sri Endang Lasmiaty | EDITOR: Fik Sagala