DELI SERDANG | INDATANEWS.COM - The Deli Serdang Weekend returned to Jalan Diponegoro, Lubuk Pakam, under a Car-Free Night concept, creating an open public space for residents. Held on Saturday, June 20, 2026, the event was part of a program designed to bring a distinctive atmosphere to the city center by combining entertainment, social interaction, and strengthening the creative economy as well as micro, small, and medium enterprises (MSMEs/UMKM).
Since the late afternoon into the night, Jalan Diponegoro was filled with residents from various social backgrounds. Families, relatives, and community groups gathered to enjoy a relaxed outdoor atmosphere that had been transformed into a center of public activity. The Deli Serdang Regency Government aims to provide an inclusive and healthy space that also serves as a platform for social expression.
Public Space Becomes Community HubThe presence of Deli Serdang Regent Asri Ludin Tambunan, along with the Chairperson of the Regency PKK Team, added strong momentum to the event. Both joined directly among residents who filled the venue. The public expressed enthusiasm over the presence of regional leaders, taking the opportunity for conversations and interaction across various points of the area.
The atmosphere was further enlivened by a range of arts and creative performances. Music shows, local stage arts, and community creative presentations highlighted the region's potential, creating a shared space for interaction. The event not only provided entertainment but also served as a platform for local talents in Deli Serdang to grow.
Asri Ludin Tambunan emphasized that the Deli Serdang Weekend public space is genuinely designed for the community, not only as entertainment but also for social interaction and creative expression.
"We create this public space for the people, and it is the citizens themselves who bring it to life through creativity, UMKM, and togetherness," he said.
This statement reflects the local government's commitment not only to provide infrastructure but also to encourage active public participation, turning the Car-Free Night concept into a broader social movement.
SHOWCASE OF LOCAL PRODUCTS: UMKM actors present their diverse products during the well-attended
Deli Serdang Weekend. (PHOTO: Edi Saputra)
UMKM and Creative Economy Drive Local GrowthAnother key component of the
Deli Serdang Weekend is the empowerment of the local economy. The presence of UMKM during the event highlights the government's commitment to strengthening the creative and small business sector in the region.
Entrepreneurs took the opportunity to showcase their products to a wide audience. Transactions recorded during the event demonstrated a direct economic impact for small businesses. The local government considers this format an effective strategy for building a community-based economy.
Moreover, direct interaction between UMKM actors and visitors helps improve product quality, better understand market demand, and expand business networks.
CAR-FREE NIGHT ENTERTAINMENT: Visitors enthusiastically watch the FIFA World Cup public viewing at the Kominfostan building. (PHOTO: Edi Saputra)
Public Viewing Adds Festive AtmosphereA special highlight of the event was the public viewing of a FIFA World Cup match held in the courtyard of the Communication, Information, Statistics, and Encryption Office (Kominfostan). The screening attracted large crowds and turned the area into a lively social gathering point.
Commitment to Productive Public SpacesThe Deli Serdang Regency Government reaffirmed its commitment to providing healthy, safe, and productive public spaces. This aligns with efforts to strengthen the local economy through UMKM and creative communities.
The Deli Serdang Weekend is expected not only to remain a regular event but also to evolve into a sustainable space for community creativity. The government sees this as a foundation for a positive social ecosystem where citizens can interact, create, and improve their quality of life.
"We hope this initiative continues to produce a creative and innovative generation that drives the regional economy forward," said Asri Ludin.
(IDNC)REPORTER: Edi Saputra | EDITOR: Fik Sagala