MAKASSAR | INDATANEWS.COM - The Chairperson of the Regional Council for National Craft Council (Dekranasda) of Deli Serdang Regency, Ny Jelita Asri Ludin Tambunan, attended the Thanksgiving service commemorating the 46th Anniversary of the National Craft Council (Dekranas) in Makassar, South Sulawesi Province, on Friday, July 10, 2026.
Jelita attended the event together with the Deputy Chairperson of Dekranasda Deli Serdang, Asniar Lom Lom Suwondo. The 46th Dekranas Anniversary carried the theme "Cipta Kriya Berkelanjutan, Perajin Mendunia" ("Creating Sustainable Crafts, Empowering Artisans to Go Global"), serving as an important moment to strengthen collaboration between the national Dekranas, provincial Dekranasda, and regency and municipal Dekranasda across Indonesia in developing the national craft industry.
Around 3,000 participants attended the anniversary celebration in Makassar. The participants came from Dekranas leadership, provincial Dekranasda representatives, as well as regency and municipal Dekranasda officials from across Indonesia.
The event was not only a gathering platform for Dekranas and Dekranasda leaders to exchange ideas, but also a forum to strengthen collective commitment in improving the quality of craft products, expanding marketing opportunities, and encouraging Indonesian artisans to compete in the global market.
IMPROVING THE QUALITY OF ARTISAN DEVELOPMENT: Chairperson of Dekranas Selvi Ananda Gibran emphasizes the importance of quality empowerment programs that address the needs and challenges of Indonesian artisans. (PHOTO: Edi Saputra)
Dekranas Focuses on Higher-Quality Artisan Development
The Chairperson of the National Craft Council (Dekranas), Selvi Ananda Gibran, stated in her speech that throughout its 46-year journey, Dekranas has played an important role as an institution dedicated to supporting and developing artisans in various regions across Indonesia.
According to Selvi, artisan development programs must continuously be adjusted to the actual needs of communities in the field. The success of empowerment programs should not only be measured by the number of activities conducted, but also by how far these programs provide concrete solutions to the challenges faced by artisans.
She encouraged all levels of Dekranas and Dekranasda throughout Indonesia to continue expanding their roles. They should not only serve as event organizers but also become mentors, facilitators, and bridges that provide artisans with wider opportunities and access.
This support includes improving product design, strengthening packaging quality, utilizing digital technology, developing marketing strategies, providing financial access, and opening opportunities for export markets.
"Once again, it is not only the number of empowerment programs that matters, but more importantly the quality of support that directly addresses the problems and challenges faced by artisans so that we can find solutions together," Selvi said.
Her statement emphasized the importance of a more targeted empowerment approach, enabling artisans to improve their business capabilities, enhance product quality, and strengthen their competitiveness at both national and international levels.
STRENGTHENING LOCAL ARTISANS: Chairperson of Dekranasda Deli Serdang, Jelita Asri Ludin Tambunan, reaffirms the commitment to strengthening support, mentoring, and marketing of local craft products to improve global competitiveness. (PHOTO: Edi Saputra)
Dekranasda Deli Serdang Expands Networks and Innovations
The Chairperson of Dekranasda Deli Serdang, Ny Jelita Asri Ludin Tambunan, said that participation in the 46th Dekranas Anniversary was a strategic opportunity to expand networks and gain insights into various innovations in artisan development.
According to Jelita, the event provided additional motivation for Dekranasda Deli Serdang to improve its assistance and support programs for local artisans.
"This event is an important moment and motivation for us to continue strengthening the development, mentoring, and marketing of local craft products. We want more artisans from Deli Serdang to grow, become competitive, and reach national and international markets," Jelita said.
She explained that Dekranasda Deli Serdang will continue supporting the growth of the creative economy through various programs aimed at strengthening artisans. These efforts include improving product quality, increasing product promotion, and expanding market access.
Jelita expressed hope that leading products from Deli Serdang will become increasingly recognized by the public and provide greater economic value for local artisans.
Commitment to Increasing Local Product Competitiveness
Dekranasda Deli Serdang is committed to establishing the craft sector as an important component of regional creative economy development. Through continuous support, artisans are expected to produce works that not only carry cultural value but also meet the demands of an increasingly competitive market.
The 46th Dekranas Anniversary represents a strengthening of the shared commitment among all Dekranasda across Indonesia to continue implementing programs that create direct benefits for communities, particularly artisans and creative economy players.
Through synergy between regional governments, Dekranasda, and craft industry stakeholders, Indonesian local products are expected to continue growing and expand their competitiveness in international markets. (IDCN)
REPORTER: Edi Saputra | EDITOR: Fik Sagala