MEDAN | INDATANEWS.COM - PT Pegadaian Persero Regional Office I Medan is holding the Gold Festival from August 26 to 30, 2026, at the Atrium of Plaza Medan Fair in Medan, North Sumatra. Over five days, the event provides the public with access to gold investment opportunities while also offering education on financial management and safe investment instruments.
The Gold Festival began on Wednesday, August 26, 2026, at 10:00 a.m. and runs daily until 9:00 p.m. Western Indonesia Time. Pegadaian has designed the event as an educational and exhibition platform where visitors can learn about various gold products tailored to their individual needs and financial capabilities.
The Head of PT Pegadaian Persero Regional Office I Medan, Yohanis Wulang, said the event is part of Pegadaian's commitment to improving financial literacy among the public. In his view, there is still a perception that investments involving larger amounts of money are only accessible to certain segments of society.
"Many people still believe that investments involving larger amounts of money are difficult to access. Through this Gold Festival, we want to make access easier while also educating the public on how to choose safe investment instruments that are physically tangible and, of course, guaranteed and supervised by the Financial Services Authority (OJK)," Yohanis said on Wednesday, August 26, 2026.
Making Gold Investment More Accessible
Yohanis encouraged people in Medan and surrounding areas to visit the Gold Festival and learn directly about
gold investment. Pegadaian staff are available to explain the products on offer and assist visitors in using the Pegadaian digital application for various services.
Pegadaian offers several investment options that can be tailored to customers' needs. These include gold savings plans and installment-based gold purchases, with affordable down payments and flexible installment schemes.
In addition to investment products, the festival also features a range of gold jewelry from auction inventories. Visitors can also view and select gold bars and jewelry from the Galeri 24 brand. Authenticity, quality and transparent pricing information are provided.
Pegadaian also offers several well-known gold brands available on the market, including Antam, UBS and Galeri 24. Each product has different characteristics and certifications, which the public can learn about before making an investment decision.
The wide range of choices allows visitors to compare products and gain a better understanding of gold before completing a transaction. Pegadaian hopes this approach will help people select investment instruments more carefully according to their respective financial goals.
UNDERSTANDING THE GOLD FESTIVAL: Yohanis Wulang, Head of PT Pegadaian Persero Regional Office I Medan, encourages the public to gain a better understanding of gold investment through educational programs and the products available at the Gold Festival. (PHOTO: Ahmad Zulfikar)
Focus on the Young Generation and MSMEs
The Gold Festival is not aimed solely at the general public. Pegadaian is also placing particular emphasis on the younger generation, including school students and university students, by providing them with knowledge about investment and financial planning.
Pegadaian wants people who are just entering the world of investment to first understand the fundamentals of financial management before choosing an investment instrument. Introducing this knowledge at an early stage is expected to help young people develop healthy financial habits and plan their financial futures more carefully.
At the same time, Pegadaian is providing space for micro, small and medium enterprises (MSMEs) to expand their business reach. As part of the festival, local MSMEs can showcase their products, receive business guidance and establish connections with a broader and more sustainable market network.
This initiative demonstrates that the Gold Festival is not solely focused on gold transactions. Pegadaian is also using the event as a platform to bring together the public, entrepreneurs and the financial services ecosystem in a single event.
MSMEs GIVEN SPACE TO SHOWCASE LOCAL PRODUCTS: Pegadaian is providing local MSMEs with an opportunity to showcase their products, receive business guidance and expand their market connections through the Gold Festival at Plaza Medan Fair. (PHOTO: Ahmad Zulfikar)
Consistency in Investing Takes Center Stage
Yohanis also called on the public to change their mindset about gold investment. In his view, investment should not only be made when there is money left over at the end of the month.
Instead, investment should be incorporated regularly into personal financial planning. This approach allows people to gradually build assets without having to wait until they have large sums of money.
"When it comes to gold investment, it is not about having large sums of money, but about consistency. Set aside a certain percentage of your monthly income regularly rather than simply waiting for prices to rise and then panicking or looking for quick short-term gains," he emphasized. He was accompanied on the occasion by Wawan Triyadi, Deputy of Operations at Regional Office I Medan; Faozan Wahyu Praptono, Deputy of Business for Medan Area 1; and Heri Susianto, Deputy of Business for Medan 2.
Since its opening on Wednesday, August 26, 2026, the Gold Festival has attracted considerable public interest. The strong visitor turnout indicates growing public awareness in Medan of financial management and the importance of preparing for their financial futures.
Pegadaian ensures that the gold products offered at the festival meet the company's quality standards. The company also offers competitive prices, allowing the public to adjust their purchases according to their respective financial capabilities and investment objectives.
People in Medan and surrounding areas still have until Sunday, August 30, 2026, to visit the Gold Festival. Pegadaian is inviting the public to take advantage of the opportunity to gain knowledge, explore gold products and develop an investment strategy that suits their financial circumstances and long-term needs.
By combining product exhibitions, investment education, digital services and a showcase for MSMEs, Pegadaian's Gold Festival at Plaza Medan Fair represents another step by the company toward making gold investment products more accessible to the public. At the same time, the event seeks to encourage people to develop a planned and consistent investment habit. (IDNC)
REPORTER:
Ahmad Zulfikar | EDITOR:
Fik Sagala